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Taking cues from cities I've wandered, suburban nostalgia, and songs on frequent rotation, my designs will generally come to life somewhere along the east coast of Australia and speak to the Aussie lifestyle.
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To appreciate the handmade process is to understand the human story that shapes each piece. Hand-knitting fabrics requires an enormous amount of physical work - over 15,000 individual stitches in one Daydreamer jumper alone.
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WOMEN SUPPORTING WOMEN
My all-female team of knitters in India are multi-skilled craft artisans, who work under fair workplace conditions including pay rates and work hours. They are upskilled in collaboration with an NGO.
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My vision is to leverage my business to empower women who have no other source of income. Knitting then becomes more than a craft, and fashion becomes an enabler, providing financial security to women who otherwise would not have a means to earn money for their families.
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CELEBRATING AUSTRALIA
Renowned for its quality, I aspire to source only Australian yarns and support Australia's wool industry. While I still source from New Zealand and Peru suppliers who meet my ethical benchmarks, reshoring my supply chain in a work in process.
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GIVING BACK
I give back 5% of profits to causes close to my heart, with contributions so far to conservation projects through Taronga Conservation Society Australia, and to causes in India during the pandemic.
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Pauline x
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G'day
Animal Welfare
Full respect to those sheep, goats and alpacas that produce the yarn we use.
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Our wool is sourced from 100% mulesing-free sheep. The bulkier yarn is sourced from family-run farms in the Andes and our beloved merino hails from a Tasmanian farm at the forefront of environmental care and progressive farming, producing some of the finest micron grade of merino available.
Our mohair is sourced from a family-run farm, which not only abides by, but actively promotes animal welfare best practice. For welfare reasons, Angora goats, which produce mohair yarn, must be shorn each year as their long fur can otherwise cause distressing matting and mobility challenges.
We are proud to support suppliers doing it right.
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Yarn School
FIBRES
Humans have a long history with wool given it is a natural, renewable and 100% biodegradable natural fibre. It has superior insulation and anti-bacterial properties while allowing your beautiful bod to breathe.
The mohair we use is some of the finest you can find, celebrated for its lightweight, yet warm qualities. Add strength, softness and durability and we've got ourselves a winner. Due to the formation of its fibres, garments won't wrinkle or stretch.
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CLEANING + STORING
If you absolutely need to, hand wash only using a gentle wool wash in water no warmer than luke-warm. Avoid rubbing the fabric too much, a gentle squeeze and soak should do. Roll into a towel to remove excess water and dry flat. Do not use a dryer!
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To prevent accidental misshaping, store folded, not hung.
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